A Tale of Two Ads
by George Brewer
On February 3rd the Zionist
Organization of America announced that it was mobilizing a number
of prominent Jews, including Elie Wiesel, to run full page advertisements
in American newspapers condemning the Syrian newspaper which had
accused Israel of manipulating the Holocaust for political purposes.
The Committee for Open Debate on the Holocaust (CODOH) wishes these
folks good luck in their ad campaign. After all, in the free marketplace
of ideas every voice should be heard, and, as long as they can pay
the piper, they should be allowed to call whatever tune they like.
The day after this campaign was announced, however, another Jewish
organization, the Anti-Defamation League of B’nai B’rith, announced
on its internet Website that college newspapers were not required
to run the “vicious” and “inflammatory” advertisements of the “notorious”
Bradley Smith and CODOH.
The announcement went on to say that it was no violation of the
First Amendment to reject these ads, and that any student newspaper
that printed them would be expelled from the Collegiate Network.
There’s more here than garden-variety hypocrisy, although that’s
part of it. It doesn’t require any great imagination to picture
the howls of rage that would follow if CODOH tried to suppress and
intimidate newspapers from running Zionist advertisements.
The problem, however, is much deeper than that. The ADL professes
to serve the interests of freedom, tolerance, and diversity. It
claims that it is in favor of a free market in ideas. But its actions
indicate just the opposite. If you want to play the freedom game,
then every voice has to be heard. Of course, we expect some limits.
We don’t expect, say, the New York Times or the
Washington Post to give up a quarter page of advertising
on their op-ed pages for free. That’s why you have paid advertisements:
the payment represents the commitment of the advertiser, and the
reward for the paper for giving up some of its space.
But what happens if some ads are allowed, while other ads are
subjected to an orchestrated suppression on political grounds? What
you end up with is a controlled market of ideas. Access for some,
but not for others. “All animals are equal, but some are more equal
than others.” We’ve heard that song before. You can’t have freedom
unless it is unconditional. You can’t have a free market if someone
is attempting to subvert it by shutting down someone else.
Certainly, it’s not illegal for the ADL to campaign to censor
and intimidate student newspapers from running CODOH ads. But such
tactics violate the spirit of free competition. And that’s the point.
Look at in economic terms: If a competitor is selling a better product
than you are, then it’s up to you to improve your own product. You
don’t make your own product better, by trying to put your competition
out of business. You don’t build your business, by trying to destroy
the business of the other.
Unfortunately, that is what the ADL is all about as far as CODOH
is concerned. The bottom line is that the kind of marketplace of
ideas that the ADL evidently wants to see is the marketplace the
ADL controls. Who knows, maybe the ADL will start issuing licenses
for free speech, good in all 50 states and the Virgin Islands. Then
they can start trying to outlaw anyone who doesn’t have one.
Behind its sanctimonious claptrap about “diversity” and “difference”,
it should be clear what the ADL really wants. It wants freedom of
expression, but it will not tolerate expression that it doesn’t
like. It wants competition in ideas, but it can’t stand to compete,
probably because it is afraid that it might lose. It wants freedom,
but it construes freedom as the right to agree with the ADL.
The Anti-Defamation League just doesn’t get it. Freedom is not
about making sure you win. It is not about preordained outcomes.
Freedom is about honesty, trust, and perhaps a faith that with intellectual
freedom we will all be able to work things out. You cannot have
a free market if one competitor establishes a monopoly.
Unfortunately, the tenor of recent ADL pronouncements seem geared
towards a monopoly in the marketplace of ideas, towards an ADL-controlled
monolith of diversity.
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